About the company
Ayush Pure Herbs is a premium Ayurvedic brand that transitioned from a B2B business model to a direct-to-consumer (D2C) approach to enhance profitability and establish a distinctive presence in the competitive wellness market. Their flagship products, Shilajit Resin and Gold Resin, exemplify their commitment to quality and authenticity.
Challenges they were facing
Before partnering with iTSoftexpert, Ayush Pure Herbs faced several challenges:
- Lack of direct consumer engagement due to their B2B focus.
- Minimal online presence and absence from key marketplaces.
- No established brand identity for packaging, storytelling, or digital platforms.
- Limited visibility and reach to target audiences in the D2C space.
Our Approach
To address these challenges and position Ayush Pure Herbs as a leading D2C brand, iTSoftexpert implemented a comprehensive strategy:
Website Development
- Designed and developed a user-friendly, aesthetically pleasing website for Ayush Pure Herbs.
- Focused on creating an intuitive shopping experience with clear navigation, engaging product descriptions, and SEO-friendly content.
Amazon Launch and Optimization
-Created a seller account on Amazon and crafted SEO-optimized product listings to ensure maximum visibility.
-Focused on enhancing search rankings and improving discoverability within the Ayurvedic product category.
-Regularly updated product details and reviews to maintain relevance and trust.
Branding and Packaging Design
-Developed comprehensive branding guidelines, including logo usage, typography, and color schemes.
-Crafted visually appealing packaging designs that reflect the brand’s premium nature and Ayurvedic heritage.
-Delivered a cohesive brand story to build trust and emotional connections with the target audience.
Video Production and Storytelling
-Conducted factory and onsite visits to capture the essence of Ayush Pure Herbs’ production process and commitment to quality.
-Produced high-quality promotional videos showcasing the brand story, product benefits, and manufacturing standards.
-Utilized these videos across digital platforms to enhance engagement and build credibility.
Social Media Management
- Established a strong presence on Instagram with consistent, engaging content tailored to the wellness community.
- Collaborated with influencers to expand reach and drive organic traffic.
- Monitored performance metrics to optimize campaigns and refine strategies for better engagement.
Consultation and Strategic Guidance
- Provided actionable insights and consulting to aid their transition to the D2C model.
- Devised marketing strategies that align with their vision of introducing additional products.
Amazon variation listing and seo optimization
Our story
Results
The results of our collaboration with Ayush Pure Herbs have been remarkable:
- Return on Ad Spend (ROAS): Achieved an outstanding 312%, significantly boosting profitability.
- Enhanced Brand Recognition: A cohesive brand story and high-quality content have positioned Ayush Pure Herbs as a trusted name in Ayurvedic wellness.
- Market Expansion: The brand is now planning to expand its product line, introducing new offerings alongside Shilajit Resin and Gold Resin.
- Increased Digital Presence: Improved rankings on Amazon and Instagram have led to higher visibility and consumer trust
iTSoftexpert handled my branding, website development, Amazon setup, and Social media flawlessly. Their strategy made my product launch a success. Highly recommended!
Mr Krishan Sharma
MD AyushHNHC
Onsite client video shoot and consultation
We visited the client’s site to conduct a professional video shoot, capturing the brand’s essence through factory tours and onsite activities. Our team also provided in-depth consultations to refine their branding and marketing strategies, ensuring alignment with their D2C goals.
Future Plans
Ayush Pure Herbs is set to launch additional products, leveraging the foundation built during this partnership. With continuous support from iTSoftexpert, the brand aims to further dominate the D2C Ayurvedic market, achieving greater milestones in profitability and customer loyalty.
Have a similar project in mind?
+91 9654087707
+91 7015751296
Email : info@itsoftexpert.com
