Outstanding work carried out, great communication and support after the job was complete. Would highly recommend and will use again. [19 May, 2022] Brilliant work from start to finish, highly recommend

TouchUpPaint, a leading provider of automotive paint solutions, specializes in precision color matching for various car models. They approached ITSoftExpert to enhance their online presence, optimize their Shopify store, and scale their paid marketing campaigns.

Why TouchUpPaint Needed a Digital Transformation

TouchUpPaint knew they had a high-quality product that customers needed—precision color-matched automotive paint solutions. However, reaching the right audience and ensuring a seamless shopping experience was a challenge.

With their website being the central hub of their eCommerce business, TouchUpPaint needed a faster, more user-friendly platform that could handle high traffic, reduce bounce rates, and improve conversions. They also wanted to integrate an automated vehicle registration checker to make it easier for customers to find the exact paint match for their car.

Despite running paid advertising campaigns, their Google Ads performance was inefficient, leading to high ad spend with minimal conversions. On top of that, low organic visibility and weak SEO rankings made it difficult for them to attract potential customers through search engines.

That’s when they turned to ITSoftExpert—to transform their website, enhance their marketing strategy, and drive real revenue growth.

The Strategy That Drove Growth for TouchUpPaint

The journey to increased sales and online growth for TouchUpPaint began with their website. Recognizing that a seamless user experience and automation were critical to improving conversions, ITSoftExpert developed a custom Shopify solution that included:

Integration of a UK Vehicle Registration Checker API to allow customers to instantly find the perfect paint match for their vehicle.

A complete Shopify website revamp, improving site speed, navigation, and checkout flow.

Enhanced mobile responsiveness to ensure a smooth shopping experience across all devices.

Optimized eCommerce features, reducing bounce rates and improving customer engagement.

Once the website was optimized, it was time to drive targeted traffic and increase conversions. The ITSoftExpert team implemented a data-driven digital marketing strategy that included SEO, Google Ads, and advanced analytics tracking.

SEO enhancements, including optimized product pages, improved site structure, and high-authority backlinks, resulting in a 180% increase in organic clicks.

Performance Max and Search Ads campaigns, fine-tuned with targeted keywords and optimized ad copy, leading to 1295 new conversions and £131K in added revenue.

Google Analytics & conversion tracking setup, allowing TouchUpPaint to monitor customer behavior, track purchases, and optimize their sales funnel.

With a high-performing website and a strong multi-channel marketing approach, TouchUpPaint successfully scaled its online presence, improved ROI, and boosted revenue.