No sales Pitch
SEO isn’t just about rankings—it’s about results. From cafés to consultancies, we craft strategies that turn your online presence into a lead machine
Touchuppaint.co.uk experienced a significant SEO uplift after implementing our targeted optimization strategy. Total clicks surged by 180%, jumping from just 885 to 2.48K, while total impressions more than doubled from 89K to 197K, reflecting a 220% increase in search visibility. The average click-through rate improved by 63%, rising from 0.8% to 1.3%, showing stronger relevance and engagement with users. Most notably, the website’s average position moved up from 36.8 to 21.3, a 42% improvement that placed the brand much closer to the first page of search results—bringing more qualified traffic and measurable business impact. Read full case study ➝
Stats for 3 months
At ITSoftexpert, we don’t just do SEO—we build scalable, revenue-driven search strategies tailored to how people search today. With users moving beyond traditional search engines and turning to AI-powered tools like ChatGPT, MetaAI, and Perplexity, your SEO needs to do more than rank on Google—it needs to follow the user journey everywhere. That’s why our All-in-One SEO Suite delivers results across multiple channels, not just one.
We know that no two businesses are alike, which is why our SEO services are customised to fit your goals, industry, and audience.
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Explore why businesses upgrade to iTSoftexpert vs traditional SEO solutions.
From Audit to Awe, Here’s How We Work Our SEO Magic
We conduct an in-depth audit of your website, industry landscape, and competitors. Using tools like SEMrush, Ahrefs, Google Analytics, and Screaming Frog, we uncover hidden technical issues, keyword gaps, and performance trends that give us a data-driven foundation. We also explore content opportunities through BuzzSumo, Frase, and Google Search Console to fully understand what’s working in your niche.
We believe no two businesses are the same. We combine insights from Google Trends, AnswerThePublic, and Ahrefs Content Gap Tool to build a custom plan that aligns with your goals. Our team maps out keyword strategies, content clusters, and optimization priorities using tools like Keyword Planner and Notion, ensuring everything is aligned with your ideal audience.
We roll up our sleeves to make impactful changes. We optimize your site structure, metadata, and content using Yoast SEO, Surfer SEO, and Clearscope. Our content team creates compelling, conversion-ready pages supported by Grammarly and Hemingway for clarity and readability. To build authority, we leverage HARO, Respona, and Pitchbox to secure high-quality backlinks, while tools like PageSpeed Insights and Rich Results Test help us enhance technical performance and structured data.
We keep a close eye on performance and continuously refine our approach. Using GA4, Looker Studio, and Google Search Console, we track every keyword, visit, and conversion. Tools like Ahrefs Rank Tracker and Hotjar let us monitor rankings and user behavior, while SEOTesting.com allows us to validate improvements and make data-backed adjustments.This full-circle approach ensures your SEO isn't just set up—but built to scale.
Delivering excellence to the names you know and trust
Everything You’ve Wanted to Know About SEO (But Were Too Afraid to Ask)
SEO usually shows early movement in 4–8 weeks (indexing, fixes, better crawling), but consistent lead-driving results often take 3–6 months. Timeline depends on your site’s current health, competition, content depth, and how fast we ship improvements.
Yes—ads stop the moment you stop paying, but SEO builds long-term visibility. The best strategy is both: ads for quick demand capture, and SEO for compounding traffic, lower cost per lead over time, and stronger brand trust in Google results.
Ranking is a byproduct of relevance + authority + technical health. If page-one takes time, we target quick-win keywords, improve existing pages, build topical clusters, and strengthen EEAT signals (expert content, internal linking, brand/entity consistency) to grow visibility step-by-step—often improving clicks even before top positions.
“Organic” means you don’t pay Google per click, but results require strategy, expert execution, and ongoing optimization: technical fixes, content creation, on-page improvements, internal linking, and authority building. You’re investing in assets that keep working long after they’re published.
We track what matters for business, not just rankings: organic traffic quality, leads/conversions, keyword visibility, pages indexed, Core Web Vitals, and AI Overview visibility where applicable. You’ll get monthly reporting with clear actions, wins, and next priorities.
No—SEO is ongoing because Google updates, competitors publish, and user intent shifts. After the foundation is fixed, we continuously expand content coverage, refresh key pages, strengthen topical authority, and protect rankings with regular technical and content maintenance.
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